To celebrate Calbee's 25th anniversary, we've designed various key visuals for the newly launched Hong Kong local-themed potato chip flavors. Through illustrations, we highlight Calbee's deep roots in the local market, naturally evoking a strong sense of local sentiment.

We've also chosen famous celebrities for our social video campaigns. They engage in fun games, highlighting Calbee's 25th anniversary and the introduction of the new flavors.