To celebrate the tenth anniversary of Calbee Jagebee, we centered our campaign around the theme "Supporting Small Potatoes in Hong Kong." The advertising campaign was conducted in two phases, both online and offline.

The first phase is an online campaign, we creatively dressed up Jagebee's mascot, Potta, in a range of different outfits representing various occupations. Through social media posts accompanied by humorous captions, we showed support for workers in different industries.

The second phase of the offline campaign infused elements of Japanese shrines, generating greater excitement and attention through various experiential activities, special edition Jagabee products, and giveaways.