"米住米條" is a new rice snacks product introduced by Calbee, and its new packaging design needs to emphasize three key points: highlighting “rice,” creating a memorable aspect, and enticing potential customers to give it a try.

To achieve this, we created a product name, "米住米條," which cleverly plays on the Cantonese homonym for "rice." Additionally, we developed a rice-shaped character with a visually striking Japanese manga style, aiming to create a strong atmosphere that grabs attention and makes people pause with an exclamation of "Wait, stop!”