Grill-A-Corn is always one of the most popular snack brands in Hong Kong. The brand mascot “Corn Man” had been a successful and memorable icon to the brand. Corn Man’s clumsy, accident-prone and funny personality had shaped the brand persona in full dimensions.

Having said that, the mascot has been established for quite some years and we understand there is a need to rejuvenate the brand character in order to stay up-to-date and relevant to today’s audience. That’s why we did a REBOOT with creating a stop motion video to bring to life the character again. We even tried to continue and extend this classic and heritage by bringing a new generation of Corn Man to the family.