Multi-vitamin is a quite saturated market which competition is already highly fierce and growth is somehow limited. Centrum wanted to leverage its new product form – specialised formula designed for men and women to arouse consumers’ interest and also recruit new users to the category.

We helped Centrum create a social campaign riding on consumer centric angle that could resonate with target audience and trigger higher engagement. We created a realty-show-alike video which drilled in how well couples really know their other half. Through interesting and touching interaction between real couples, the video brings to life the idea that needs for men and women are different which naturally sets the stage for our product – multivitamin formula for men & women.