How to capture the essence of 'Art Soho'? Not through the typical photographs of a foreign couple at a bar or art jamming session. Instead, why not use a stylized and westernized illustration that captures the vibe of the SOHO neighborhood, infused with a dash of artistic flair? By incorporating this iconic art illustration, we injected the campaign with lively and colorful charisma, elevating the SOHO spirit in a truly memorable manner.