Pneumococcal infections can easily spread, and it is the responsibility of caregivers at home to remind the elderly and individuals the importance of receiving the pneumococcal vaccine for early prevention. The objective of the online campaign is not only to educate the audience about the risks associated with pneumonia but also to emphasize that getting vaccinated against pneumococcus is an easy and accessible step that provides effective protection.

We created several short videos featuring popular sitcom actors that the audience is familiar with and fond of. Using a family comedic approach, we address the risks of pneumococcal infection and humorously highlight how getting vaccinated against pneumococcus is a simple and easy task. The videos not only captures the audience's attention but also encourage them to prioritize their health and the issue of pneumococcal infection for themselves and their families.