People often underestimate the immediacy of health issues and tend to procrastinate when it comes to disease prevention. However, middle-aged and elderly individuals are at a particularly high risk of contracting pneumococcal infections, which can lead to severe complications. The online campaign aimed to educate them about the importance of early attention to pneumococcal information and getting vaccinated as soon as possible.

The video features a celebrity as the main spokesperson promoting awareness of pneumococcal infections. Busy pedestrians pass by, casually saying, "Later!" to emphasize their disregard. The celebrity then engages them, highlighting the risks of pneumococcal infections and the urgency for their health, urging the audience to get vaccinated early to protect themselves and their families.