Despite the insurance industry has become more and more developed and sophisticated over the years, there is still a misconception about financial planner / consultant that they are merely salespeople or agents rather than offering professional financial services. Sun Life Brighter Academy is aimed to turn around this misconception and raise the bar of insurance industry by recruiting and grooming high calibre young talents for the industry.

We helped Sun Life create a thematic campaign to debunk the misconception and also set up a new tone for financial planning professionals. Vivid and dynamic execution & art direction was deployed to stay away from the conventional and dull image which was usually associated with insurance industry. This is also targeted to engage the younger audience who are interested to pursue their career in the industry.