The campaign is aimed to bring in a new perspective around health in order to create buzz and talking points in the market. Agency leveraged on social buzz arouse by a recent scientific research in regard to life expectancy to engage audience and subsequently move them to retrospect the implications on insurance projection.

We created a series of “What if we would live a life of 120 years?” scenarios in our campaign to provoke audience to think about what the possibilities a long-lived life might bring to human and more importantly how they can get more well-prepared to get the most out of it.