What do the younger generations prioritize when choosing a new home? How can we make a place appealing to them? We've discovered that 20s and 30s individuals are more drawn to the 'people' within a community rather than just the physical location itself. When neighbors share similar tastes, styles, and interests, it becomes an intangible yet pivotal factor in their decision-making process.

Music, friendships, stories, and Instagramable moments all contribute to creating a positive ambiance. To capture the youthful spirit they seek, we employed a music video format, vibrant colors, and unconventional lines and shapes though out the campaign.